Daily Archives: May 11th, 2017

Imagine Canada & LBG Canada partner to Strengthen Corporate Impact on Communities

Toronto, ON. – Imagine Canada, national advocate on behalf of a strong charitable sector, has joined forces with London Benchmarking Group (LBG) Canada, a resource for companies seeking to impact community through community investment, employee volunteering and giving programming. Together, LBG Canada companies and Imagine Canada Caring Companies will set the highest standard in community investment.

Corporate contributions are an integral part of Imagine Canada’s vision for a vibrant and strong nonprofit sector. Imagine Canada’s 1% Caring Company designation encourages companies to adopt a leadership role as investors of 1% of pre-tax profit into stronger communities.

LBG Canada involvement encourages companies to focus on strategy, measurement and reporting to demonstrate the business and value achieved through investment in community. Through the joint efforts of these two organizations, companies will be recognized for leadership in community as a result of increased ability to demonstrate community and business impact.

“The 1% Caring Company designation is a symbol of companies prepared to make a significant contribution to Canadian communities,” says Bruce MacDonald, President & CEO of Imagine Canada. “In partnership with LBG Canada, we will recognize corporate leadership and connect companies to tools and expertise to enable greater impact.”

The LBG Model

LBG Canada is a network of community investment professionals working using the LBG Model to advance the impact of their community investment programs in Canada. The LBG Model is the recognized global standard for measuring, managing and reporting on community investment, including two reporting frameworks Dow Jones Sustainability Index (DJSI) and the Caring Company 1% Standard.  LBG Canada involvement leads to greater demonstrable impact through community programming, on the community, on employees and on the business.

“Across Canada, companies are making significant contributions to community. LBG Canada involvement informs strategy, and connects companies to impact measurement resources, enhancing reporting to key audiences. Imagine Canada recognizes and celebrates their achievements,” says LBG Canada Facilitator, Stephanie Robertson. “This partnership will strengthen efforts to bring attention to the impact of corporate community investment in Canada, and around the world.”


About Imagine Canada

Imagine Canada is a national charitable organization whose cause is Canada’s charities. Our three broad goals are to strengthen the sector’s collective voice, create opportunities to connect and learn from each other, and build the sector’s capacity to succeed. For more information, please visit: www.imaginecanada.ca.

About LBG Canada

LBG Canada is a network of corporate community investment professionals from many of Canada’s leading companies, who work together to apply, develop and enhance the use of the LBG Model and measurement framework in Canada. For more information, please visit: www.lbg-canada.ca.





Investing in the Employee Experience – Engagement Through Volunteering

The Employee Experience – Transaction vs. Transformation

While more and more studies are being published that link employee engagement to volunteer experiences, Chris Jarvis of Realized Worth will tell you that too many companies are missing opportunities to truly engage their employees. Why? Because they are thinking about transaction rather than transformation.

Thinking “transaction” often limits strategic focus to acknowledging existing employee behaviour. In contrast, a strategy that focuses on transformation encourages and celebrates new behaviours. When that relates to volunteering and giving, a transformational strategy would ideally result in employees giving more time to others – to other organizations and/or people. This giving might happen during work or non-working hours. It might happen during both.

How does that benefit the employer? The theory is compelling and interesting – but there is a need for more practical examples of companies experiencing benefits as a result of investing in a transformational strategy.

Enter ENMAX, a Calgary-based company that generates and sells electricity and natural gas to residential and commercial customers throughout Alberta.

EnMax - The Employee ExperienceENMAX appreciates that many people face tough choices every month when it comes to bill payments and household necessities, including their energy needs. They believe that the best way to get involved is by supporting community organizations that have the expertise to help people manage during difficult times. This includes the United Way of Calgary and Area, who they have been a supporter of for over 18 years. To-date, they’ve raised more than $4.3 million dollars through an annual employee giving campaign and company matching. Their CEO, Gianna Manes, is also a strong supporter of the organization; she serves on their Board of Directors and was campaign co-chair in 2014.

ENMAX holds an annual United Way workplace campaign each year to raise money and connect employees with volunteer opportunities that help them learn about the needs of the community. In addition, in 2016 they began participating in the Sponsored Employee Volunteer Program, lending an employee to the United Way for a four-month term. Crystal Armstrong was a fitting candidate – as both an avid volunteer and someone who knew from personal experience the value of the organizations that the United Way supports – she was happy to give back.

Crystal joined 23 sponsored employees from other companies throughout the city and together their job was to encourage and promote corporate giving at companies across Calgary, helping the United Way to reach their 2016 campaign fundraising goal.

“It was a transformative experience,” she says of her four-month term. “I gained a much deeper understanding of the various needs in our community and I saw first-hand the significant impact that donations to the United Way can have on individuals and families.”

Her experience also enabled her to forge new connections with her colleagues at ENMAX. She was heavily involved in the company’s 2016 campaign, taking on a leadership role amongst the team of volunteers, and now acts as an ambassador at the company for others to consider the Sponsored Employee Volunteer Program.

Crystal summarizes the impact of her experience best. “The excitement and momentum of doing more boosted my confidence, and made me more able to positively influence those around me!”

So, why is focusing on transformation by investing in the Sponsored Employee Program of value to companies like ENMAX? As Crystal demonstrates, employees develop a greater understanding of the social issues affecting the community, a renewed sense of confidence and motivation, new skills and perspectives, an expanded professional network and their own greater leadership potential. Good value indeed.




ENMAX Corporation. (2016). Your Community. Retrieved on April 24, 2017 from //www.ENMAX.com/community

ENMAX Corporation. (2017). [E-mail communication]. Retrieved on April 26, 2017

United Way of Alberta Capital Region. (n.d.). SCR Program. Retrieved on April 26, 2017 from //www.myunitedway.ca/scr-program

United Way Alberta Centraide. (n.d.). About Us. Retrieved on April 26, 2017 from //www.unitedway.ca/about-us/


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